We are creative strategists and designers.

Meet the team

We are creative strategists and designers. Grounded in diverse competences and skills, we make a great team of fresh, digital talents.

Being curious and eager to learn by nature, we share ideas and learnings with each other in order to grow as a hero, team and organisation.


Mariek Witlox

Managing Director

Mariek loves to connect people, design and technology to create fresh ideas and give her new energy.

Jaap Hezemans

Strategy Director

After 10 years of experience Jaap knows how how to help our team to accelerate and innovate organizations and products to a new chapter which includes learning to Surf!

Stephanie Stuit

Creative Strategist

Stephanie, the rooted in Rotterdam go-getter that gets excited from all that has to do with digital innovation, branding and organizational change.

Erika Lauro

Design Strategist

Straight from Italy, Erika is an expert in Design Thinking, UX Strategy and Brand Innovation with a big passion for food and music.

Jitka Peeters

Creative Strategist

‘Curiosity' is the keyword for Jitka as a strategist and marketeer. In her free time you’ll most likely find her at the movie theater, a concert or playing as a striker for her local football club Zeeburgia.

Fiamma Degl'Innocenti

Service Designer

Italian by birth and nomadic by choice, Fiamma is a Service Designer, Innovation Coach and Researcher who loves sounds, colors and people.

Jochem van Rossem

Creative Strategist

As an adventurer on a strategic journey to value, Jochem structures digital transformation by connecting theory and entrepreneurship with a smile.

Liesbeth van Tongeren

Creative Strategist

With a background in art academy, Liesbeth likes to design brand identity and communication concepts in a creative way. She has a huge passion for indie-rock and vintage interiors.

Leontien Stork

Creative Strategist

With a Psychology background, Leontien likes to step into the mind of the consumer with human centred concepts. She loves to go out with friends and try out different sports.


Derk van der Gijp

Growth Hacker

As a Growth Hacker, Derk likes to run experiments and come up with creative improvements/solutions within websites, sales funnels, ads etc. His passion lies in multiple kinds of sports.

Next Hero

We are always looking for new hero power. Are you ready for a new adventure?


Personal growth and development are key within our Hero Journey.

Every friday morning we therefore get trained in a specific set of skills, learn from experts and experienced mentors from different fields, or get challenged by entrepreneurs and their innovative ideas.

Heroes have more fun

We use our friday afternoon hang out to share last week’s experiences, the lessons learned, some good stories and a drink or two. And did we tell you about monthly drink and yearly team weekend? It’s heroic!

We can be heroes